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With the new emerging trends worldwide, where things are changing rapidly, one of the economic sectors which have affected the market research is Automotive Industry. The Automotive Industry is becoming more and more competitive, characterized by growing globalization, frequesnt product launches, reducing margins and excessive capacity building. The automotive companies are looking to improve productivity, progress and shareholder value. Mavericks, with its industry knowledge, collaborative approach and proven delivery capabilities, helps automotive companies to achieve quicker results. We know the pulse of the market, in particular, the needs of the customer to help them to have the full benefit of the investment.

Our extensive knowledge in the automotive industry has provided us with a wide basis and in-depth knowledge to build and adjust automotive marketing strategies to cope up with emerging challenges and market needs. Mavericks has extensive market research experience within the automotive segment.

We have conducted Automotive research in the following areas:

  • Study on auto components market segments
  • Study on the evolving dynamics of the Indian automotive industry
  • Customer Satisfaction Study with a new vehicles launched in India
  • Product concept study for all automotive clients
  • Brand preference study among four wheeler users
  • Strategic marketing plans for international clients before the launch of their vehicles in India
  • Strategic research on improvement of sales of vehicles in the Indian market
  • Consultancy advice on marketing strategy implementation

The expert team at Mavericks is well equipped to address the queries of clients in a wide variety of areas such as:

  • Demand assessment/ Market potential
  • Market segmentation
  • Concept testing/ Product testing
  • New product development
  • Diagnostic Research
  • Branding and positioning related studies

Our special network of industry specialists provides an incomparable pool to bring you the very best in Automotive industry whether it be through our highly respected off-the-shelf research reports or our cost-effective customized client research.