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Fast Moving Consumer Goods (FMCG)/ Consumer Durables

The rise in the level of comfort has led to a splendid rise in the consumption power of people. We have excelled in offering the best manpower for every level. With our Fast Moving Consumer Goods (FMCG) wide database, we have succeeded in delivering the most effective and productive manpower in the specified time frame. When it comes to consumer research, Mavericks has a greater understanding of delivering high quality market research to our consumers. In comparison with other industries, Fast Moving Consumer Goods (FMCG) sector has a stable rate of growth, for it does not get influenced from the huge recession and downsizing every time the economy starts to dip.
The FMCG sector is the fourth largest sector in India. Fast Moving Consumer Goods sector can be broadly divided into Household/ Home Care, Personal Care (HPC) and Food & Beverages (F&B). In Household & Personal Care, we have detergent soaps, bathing soaps, hair washing agents, oral care and skin-care products.

Our Experience

We have broad experience on working with clients in the household product sectors. Depending on the product and research objectives, we can offer telephonic interviews, Fast Moving Consumer Goods, in-home usage tests or a more customized solutions fitted to consumer needs. Having carried out research in the Household sector for many years, we are expert at conducting product usage tests. Mavericks helps FMCG companies enhance their sales & profits through more demanding and outstanding marketing research, specifically focusing on current marketing strategies. Our expert team of researchers has the in-depth knowledge and work with clients to improve their marketing performance and enhance their brand positioning.
Our Consumer Durables Marketing Consulting Services includes:

  • Implementation support for FMCG Marketing strategy and plan
  • International Marketing of Consumer Durables
  • Consumer Durable Market Research in India and Global Market
  • Marketing Audit of Consumer Goods marketing strategy & plan
  • Branding of Consumer Durables
  • Performance Management and Management Training

Our expert team of researchers has the in-depth knowledge to provide the data and analysis required to understand consumer trends, helping the costumers to make business decisions to maintain a competitive edge.