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In-depth Interviews (IDIS)

In-depth Interview (IDI) is a qualitative method of analysis, which continues as an assured and trusted conversation between a moderator and a respondent. In-depth Interviews (IDIs) are best for gathering data on individuals’ perspectives, experiences, and personal histories, particularly when sensitive topics are being surveyed. The key characteristics of in-depth interviews are the following:

  • Open-ended Questions
  • Semi-structured Questions

The main objective of In-depth Interviews (IDIs) is to intensely discover the respondents’ feelings, point of views and perspectives and produce exact and specific answers about their attitudes, opinions and purposes. An in-depth interview (IDI) can be conducted and recorded typically between 1-2 hours and is recorded on tape or video. 

The advantages of the In-depth Interviews (IDIs) is that there is time for the respondent, in peace, to further develop and give reasons for his or her individual point of views- without being influenced by the opinions of other respondents.

The In-depth Interviews (IDIs) have several roles:

  • Evaluation and market research
  • Exploring the boundaries of a problem
  • Obtaining context for a problem or issue
  • Evaluating potential solutions

At Mavericks, our interviewer obtains thorough understanding and particular opinions of the respondent. The main motive of our interviewer is to analyze respondent’s feelings, beliefs, and aims by creating relaxed and open environment for them. Our interviewers are proficient in managing the flow of conversation with correct wording of questions.

Why our IDI Moderators are better?

  • They always put questions tactfully and informatively
  • They always remain impersonal and objective
  • Our moderators always avoid appearing superior and provide an atmosphere that encourages the respondents to speak freely, yet being focused on the issue(s) under research
  • Our moderators investigate until all relevant details are revealed
  • We understand the benefits of approaching information gathered from different points and try to collate maximum possible information to the researchers for analysis.
  • We work with the clients who want to select a particular respondent from a larger base, such as focus groups to dive deeper into their ideas and perceptions.
  • We can easily conduct dipstick interviews with the respondents to collect most relevant information for research.