In-depth Interview (IDI) is a qualitative method of analysis, which continues as an assured and trusted conversation between a moderator and a respondent. In-depth Interviews (IDIs) are best for gathering data on individuals’ perspectives, experiences, and personal histories, particularly when sensitive topics are being surveyed. The key characteristics of in-depth interviews are the following:
The main objective of In-depth Interviews (IDIs) is to intensely discover the respondents’ feelings, point of views and perspectives and produce exact and specific answers about their attitudes, opinions and purposes. An in-depth interview (IDI) can be conducted and recorded typically between 1-2 hours and is recorded on tape or video.
The advantages of the In-depth Interviews (IDIs) is that there is time for the respondent, in peace, to further develop and give reasons for his or her individual point of views- without being influenced by the opinions of other respondents.
The In-depth Interviews (IDIs) have several roles:
At Mavericks, our interviewer obtains thorough understanding and particular opinions of the respondent. The main motive of our interviewer is to analyze respondent’s feelings, beliefs, and aims by creating relaxed and open environment for them. Our interviewers are proficient in managing the flow of conversation with correct wording of questions.
