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Quantitative Market Research

At Mavericks, we believe that great quantitative research starts with outstanding quantitative researchers. Our research offerings include Multimode quantitative data collection. The strategies include:

  • Consumer Market Survey
  • CATI Data Collection
  • Market Research Data Processing
  • Online Data Collection
  • CAPI/PAPI Face to Face Data Collection
  • Clinics and CLTs
  • Product Placements
  • Sensory Tests
  • Retail Store Audits
  • Mystery Shopping
  • Data Validation Service
  • Market Significance Testing
  • Market Research Data Analysis

Trained in the arts and science of quantitative research our experts foci on understanding the client's needs. Applying highly specialized strategies and experienced in-category moderators, our dedicated team of quantitative experts provides direction and insight for variable goals. The interviewers undergo project specific training and mock interviewing sessions including extensive education on Market Research. Training provided by training staff, project managers and the clients includes refresher training programs. An elaborate interviewer rating mechanism ensures that those who have carried out the task efficiently can work for the projects.
Besides conducting an end-to-end quantitative research we also provide stand-alone services such as:

  • Development of Recruitment screener questionnaires Reporting
  • Development of Questionnaires
  • Respondent recruitment for online surveys / CLTs
  • Survey Audits – back checks for data collection done by any other agency
  • Questionnaire Translation services
  • Data Processing
  • Analysis
  • Reporting

We offer multi-mode data collection support in India-both online and offline platforms. Experience in handling B2B and B2C studies in the domestic Indian market we also deliver:

  • Street- and Mall-Intercepts
  • Door-to-Door Interviews
  • Central Location Tests (logo testing, concept use tests)
  • In-depth Interviews
  • Focus Group Discussions (recruitment and moderation)
  • Auto Clinics
  • Mystery Shopping

Validating all data collection and field activities of the data collection teams, our dedicated Quantity Control (QC) team work closely with selected field interviewing teams and review every survey through multiple QC checkpoints before dispatching it to the client.